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5 Milestones that Marked 2023 in Costa Rica ⋆ The Costa Rica News

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Here we present the most relevant trends and milestones experienced in the cybersecurity industry in Costa Rica during 2023. This year there were attacks based on the exploitation of vulnerabilities present in software products and the expression of wars between nations in cyberspace continued.

On the other hand, generative artificial intelligence (AI) showed significant progress and was used by cybercriminals to optimize their attacks. These challenges for cybersecurity have given rise to protection trends throughout the technology development cycle, which include the use of AI in its favor, and in a defensive or preventive manner, and developments in authentication mechanisms.

Artificial intelligence against and for cybersecurity: Criminals have taken advantage of generative AI to create more convincing fraudulent messages. But AI has also been used for positive purposes, such as analyzing immense amounts of data from Internet connections and thus more quickly detecting and analyzing cyberattacks against organizations around the world.

In terms of supporting the preventive posture, that is, cybersecurity applied to systems throughout their development cycle, AI serves to help eliminate vulnerabilities found in software, either by generating guides that developers “they can follow or present the suggested modifications to the code so that they can simply accept or reject them.

Cyberwar: The war between Israel and Hamas, like that between Russia and Ukraine, has included cyberattacks by activist hackers, some with the intention of disrupting the services of websites, mainly those of the government and the military, and others seeking to impact nations sympathetic to any of the parties in conflict. For example, an increase in cyberattacks against the US, France, India and Italy have been linked to the activities of some groups that are anti-Israel and possibly associated with Russia, Iran or other nations.

Attacks on software supply chains: Cybercriminal groups have managed to cause large losses of money and reputation to organizations by infecting third-party software products used by them in their operations or their own products. This year, a data breach due to this type of attack cost an average of $4.63 million.

The constant threat of these attacks makes it very necessary to follow the recent trend of improving the security of the software supply chain, which includes not only having an updated list of those components or products in use and their security status, but also verifying their origin and review the security policies of the suppliers and their compliance with industry regulations.

Attacks on governments and critical infrastructure: Attacks that cause high costs for governments and paralyze services for large numbers of users are trending. For example, the kidnapping of IFX Networks client data in Colombia left at least 50 pages of state institutions offline, put health care at risk of collapse and forced the suspension of judicial activities, among other consequences.

The incident, just like the waves of cyberattacks on the Costa Rican government last year, in which a criminal group stole information from state agencies, highlights the need for Latin American countries to create state entities in charge of planning the strategy of cybersecurity to prevent, contain and react effectively to cyber attacks. This is urgent because the average cost of a data breach has reached $4.45 million.

More secure alternatives to passwords: Passwords have been replaced by access keys (in English, passkeys), which are a standard that consists of a PIN, pattern or biometric factor, such as face or fingerprint, to access to accounts in various applications. This alternative allows you to authenticate in half the time it takes to do so with passwords. In addition, they are more secure, because they are not processed by servers, but are saved only on the device, and, as they are used only in authorized applications, they prevent credentials from being shared on fraudulent sites.

Following a preventive posture

The relevance of following a preventive posture in cybersecurity continues to increase in the face of the current threat landscape, in which it can be seen that many companies impacted by cyberattacks are paying higher prices than ever. This position has required the adoption of new technologies and practices, taking into account how cybercriminals constantly improve their techniques, tactics and procedures.

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At Resonance, we aspire to live in harmony with the natural world as a reflection of our gratitude for life. Visit and subscribe at Resonance Costa Rica Youtube Channel https://youtube.com/@resonanceCR



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The First Foundation to Strengthen Cybersecurity and Digital Resilience in Costa Rica is Created ⋆ The Costa Rica News

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The YOD Foundation, the first of its kind in Costa Rica, is pleased to announce its establishment with the main objective of strengthening cybersecurity and promoting digital resilience in the country and throughout the Spanish-speaking region.

After the cyber attacks suffered in 2022 in the country, the urgent need for a comprehensive response from civil society is recognized, supported by specialized organizations committed to the issue of cybersecurity and digital education.

The YOD Foundation positions itself as a strategic ally to accompany and advise individuals and organizations in the technological update process and the adoption of digital hygiene practices.

“At the YOD Foundation, we believe that digital security is not a luxury, it is a right. Our approach focuses on equipping each person with the skills and knowledge necessary to skillfully navigate the challenges that lurk in the digital world. We fervently believe in the power of preparedness and empathy to build a safer and more supportive digital world for all people,” said Paula Brenes of YOD.

Digital hygiene and technological update

In an increasingly digitalized world, cybersecurity becomes crucial to protect national assets and critical infrastructure. The Foundation will provide resources and experts dedicated to strengthening digital hygiene, thereby mitigating the risks associated with digital threats. Additionally, the Foundation is committed to promoting a culture of cybersecurity and digital resilience, educating the population about the importance of protecting themselves online.

The creation of the YOD Foundation has been a meticulous process that has met all legal requirements. With a diverse team of professionals from different disciplines, including IT, education, business administration, health, international relations, legal and audit, the Foundation is prepared to address cybersecurity challenges from multiple perspectives.

The YOD Foundation is committed to working in collaboration and cooperation with other organizations, companies and governments to effectively address cyber threats. Additionally, it supports research and development in the field of technology, cybersecurity and cyber resilience, seeking innovative solutions to protect digital infrastructure and data.

«At Texas Tech University – Costa Rica we are happy to join the board of the YOD Foundation, an organization dedicated to promoting cybersecurity in all its fields. With our commitment to academic excellence and research, we hope to actively collaborate in the creation of innovative initiatives and strategies that strengthen digital security. Together, we aspire to build a safer and more resilient future in the cyber field,” commented the University communication team.

Support is welcomed

For those interested in supporting the mission of the YOD Foundation, companies are invited to contact the entity through its website www.fundacionyod.orgLikewise, individuals are encouraged to complete the volunteer form available on the website , and schools, colleges, SMEs or interested organizations to communicate via email [email protected]

The YOD Foundation is committed to promoting cyber education and awareness, fostering collaboration and cooperation, supporting research and development, ensuring equitable access and supporting vulnerable communities, as well as encouraging the participation of women in technical leadership.

Resonance Costa Rica
At Resonance, we aspire to live in harmony with the natural world as a reflection of our gratitude for life. Visit and subscribe at Resonance Costa Rica Youtube Channel https://youtube.com/@resonanceCR



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Warns Researcher About Dangers of Artificial Intelligence ⋆ The Costa Rica News

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Last year, several technology experts issued warnings about the potential risks associated with the rapid advancement of artificial intelligence (AI), urging a pause to allow for closer analysis and ensure safety in the development of this technology.

Among those raising their voices on this issue is Roman V. Yampolskiy, a renowned specialist in artificial intelligence security, who in the past was supported by Elon Musk, the prominent technology entrepreneur.

Yampolskiy, currently an associate professor of computer science at the University of Louisville, has expressed concern about the potential implications of uncontrolled AI advancement. Consider that these rapid advances could lead us towards dangerous scenarios and, therefore, deserve a deeper analysis.

Independent action against humans

In a recent interview with Daily Mail, Yampolskiy shared that he is working on a book exploring the risks associated with advanced AI. He warns that these technologies could evolve to the point of acting independently, even against human interests.

The expert emphasizes the importance of AI being modifiable, transparent and understandable to humans, as a measure to guarantee effective control over its development. However, it recognizes that there are no absolute guarantees that prevent AI from posing a threat to humanity.

The most important problem facing humanity

“It is not surprising that many consider this the most important problem facing humanity. The result could be either prosperity or extinction, and the fate of the universe is at stake,” warns Yampolskiy. These words reflect the urgency of responsibly addressing the advancement of AI, considering its possible long-term implications.

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For those who have experienced shifts in consciousness and know that more peace, joy, and love awaits in a better living environment. A bold shared vision. A living community and hub for innovation. A sustainable ecosystem for living and working. A model for the new future.



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Artificial Intelligence Changes the Game Strategy for Sports Brands ⋆ The Costa Rica News

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In the fast-paced world of brand management and sports marketing, the constant search for new ways to connect with fans and maximize return on investment has led to the adoption of innovative technologies.

Among these, artificial intelligence (AI) stands out as a revolutionary tool that is redefining the way in which sports brands activate their sponsorships, plan their communication and marketing strategies.

The impact of AI in sport is very significant and is expected to be one of the most relevant innovations in the sports sponsorship activation strategy in the next five years.

AI to increase income

Both sponsoring brands and properties consider that AI will be essential to increase revenue and reduce costs.This is demonstrated by the latest Sports Sponsorship Barometer 2024 report, carried out by SPSG Consulting. This is a consulting firm specialized in sports, entertainment, and sponsorship.

This report indicates that sponsoring brands rate Artificial Intelligence (82%) as the main innovation that will influence sports sponsorship in the coming years, followedby Gamification and eSports (62%), as well as Big Data (46%). and augmented reality (31%).

For their part, properties place Artificial Intelligence (73%) as the second innovation that will influence sports sponsorship, but very closely behind Big Data (76%) considered the main innovation.

Then gamification and eSports appear with (37%), and further along augmented reality and Cashless (29%), leaving FansToken (17%) and Fantasy Sports (15%) practically forgotten, which at the time were Very strong.

AI value for sports brands

Artificial Intelligence offers significant and differential value for sports brands by allowing them to better understand their audience and offer more personalized and relevant experiences.

We can analyze this through some basic benefits:

Deep Consumer Understanding of AI can analyze large amounts of consumer data, from their purchasing preferences to their online behavior and social media activity.This gives brands a more complete and detailed view of who their fans are, what motivates them.

This is how they can engage them more effectively:

Content optimization: AI can help sports brands create and optimize relevant and engaging content for fans.By analyzing trends and past performance, AI algorithms can identify what type of content will best resonate with the audience and the best time to publish it.

Improves the spectator experience: AI can also improve the spectator experience during sporting events, providing real-time analysis, instant replays and additional content through applications and digital platforms.

Return on Investment (ROI) Optimization: AI can analyze data and optimize strategies, sports brands can maximize the return on their investment in sponsorship, marketing and communication strategies.

Personalization at scale: With AI, sports brands can personalize interactions with fans on an unprecedented scale. Using machine learning algorithms, they can deliver content, promotions and experiences tailored to each fan’s individual interests and behaviors.

Continuous Optimization: AI not only helps brands better understand their audience, but also allows them to continually optimize their sponsorship activation strategies based on real-time data.

Algorithms: AI algorithms can identify emerging patterns and trends, as well as make automatic adjustments to improve campaign performance and maximize return on investment.

Innovation and Differentiation: By adopting AI in their sponsorship activation approach, sports brands can stand out as innovative and future-oriented.The ability to offer unique and personalized experiences to fans not only increases attention and engagement, but also helps build a strong and differentiated brand reputation in an increasingly competitive market.

It’s a race for attention and reputation

In a world where attention is a scarce resource and competition for visibility is fierce, the ability to capture and maintain the attention of fans is critical to the success of any sports brand.

AI becomes an invaluable ally in this task by allowing brands to offer personalized and relevant experiences that influence their audience.By adapting to the individual preferences of fans and offering content and offers specific to them, sports brands can increase their relevance and emotional connection, which in turn helps them gain attention and build a strong reputation in the market.

Brands that manage to do this effectively will be in a privileged position to gain the trust, loyalty and fidelity of fans, as well as to stand out in an increasingly saturated and noisy media landscape.

It is imperative for sports brands to harness the power of AI to understand and engage with fans more effectively, build stronger connections, optimize their ROI, and differentiate themselves in an ever-evolving and changing marketplace.

Those who embrace this technology with forward-thinking, but with ethics and planning, will be better prepared to succeed in the changing landscape of sports marketing, communication and sponsorship.

Relocate to beach work remote
RESONANCE – Shifting Reality
For those who have experienced shifts in consciousness and know that more peace, joy, and love awaits in a better living environment. A bold shared vision. A living community and hub for innovation. A sustainable ecosystem for living and working. A model for the new future.



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