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Cybercriminals Are Using Artificial Intelligence to Attack Costa Rican Companies ⋆ The Costa Rica News



Cybercriminals are using artificial intelligence to attack companies and public institutions, but organizations are using techniques from the past to defend themselves.

 This is how forceful the Fortinet Director of Information Security for Latin America, the Caribbean and Canada, Jaime Chanagá, explained it at the International Cybersecurity Seminar.

Responding successfully

 During a full day at the Seminar organized by ComDigital and Innovatec, experts from Europe, South Korea, Israel, the United States, Mexico and Costa Rica helped companies, institutions and local governments this October 24 in San José to prepare accordingly effectively and respond successfully to possible cyber attacks.

 “Cybersecurity has to be agile, it must incorporate artificial intelligence.  We need to use the new technologies that adversaries are already using,” said Chanagá, who also stated that only one percent of organizations in Latin America have an Information Security Directorate.

Ransomware on the rise

 One of the worrying aspects is that from last year to this year, ransomware has grown by 13% worldwide and variants have increased by 175% in the last year.Chanagá drew attention that in Costa Rica and the rest of Latin America, the number one complaint of business leaders in Latin America is that they do not have time to develop 2 or 3-year strategic cybersecurity plans.The expert recommended that it is very important for young people to study careers related to technology and cybersecurity to confront these global risks.

 Today, more than 3.5 billion people are connected globally, and the digital world stores approximately 44 zettabytes of data, largely thanks to cloud computing, which offers virtually unlimited storage capacity.  However, it is important to highlight that one of the most significant risks in this digital environment is the potential impact of a cyber attack.

Cyberattacks are not a new phenomenon, but their scale and sophistication have increased dramatically in recent years.  From the theft of personal and financial data to ransomware that paralyzes entire companies, cyber threats are diverse and constantly evolving.  The reality is that anyone can be a victim of a cyber attack at any time.

During the event, which took place at the Crown Plaza Corobicí Hotel, the best practices of the Korean and Romanian Governance system and the experiences of local governments in Israel were shared.  Likewise, lessons learned from cyberattacks in Costa Rica were analyzed, with the participation of specialists from the Tecnológico de Costa Rica and INCAE.

 The World Economic Forum has identified cyberattacks as one of the top 10 threats to countries’ economies.  Furthermore, according to the 2020 Global Cybersecurity Index, a cyber attack occurs every second, but on average, hackers work in the institution or company for six months before being discovered.  It is estimated that global losses due to cybercrime range between 1 trillion dollars in 2020 and 6 trillion in 2021, however, the costs of cyberattacks go beyond the financial, we must consider the emotional and psychological impact of being a victim. of a cyber attack.  The loss of privacy, the feeling of vulnerability and the interruption of our daily lives are real consequences of the lack of cybersecurity

Significant increase in the sophistication

 According to the Global Threat Landscape Report for the first half of 2023 prepared by the FORTINET firm, “there is a significant increase in the sophistication of malicious actors, especially evident in the cybersecurity domain, where threats have escalated in frequency and complexity.  “This is characterized by an increase in highly targeted attacks across multiple sectors, including intricate ransomware campaigns, substantial data breaches, and a notable shift in tactics.”This report indicates the identification, during the first half of this year, of activity in 41 groups of the 138 advanced persistent threat groups that are recognized.

 For the technology specialist, Alicia Avendaño, “training and having a cyber resilience strategy is essential to protect the information of companies and institutions and avoid the theft of information, suffer fraud, economic losses and protect the potential damage of the institutional and business reputation.”

 When the Sustainable Development Goals (SDGs) expire in 2030, 90% of the projected global population, or 7.5 billion people, are expected to be online, with an estimated number between 24,100 and 125 billion IoT (Internet of Things) devices connected.  So that efforts dedicated to the SDGs do not decline, cybersecurity will be essential, as it will ensure that digital solutions are safe, reliable and trustworthy.

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Costa Rica Has One of the First Convention Centers in the World to Create an AI Assistant ⋆ The Costa Rica News



Today, artificial intelligence continues to advance in leaps and bounds, redefining interaction with the digital world. GrupoHeroica, operator of the Costa Rica Convention Center (CCCR), is proud to announce a significant milestone in its service offering by presenting AsVi, an Artificial Intelligence Virtual Assistant created with the purpose of exponentially increasing the efficiency and quality of services. of the same.

«At GrupoHeroica we are always seeking to innovate in all our processes. That is why AsVi marks a milestone for our organization, managing to use artificial intelligence as a tool to improve the efficiency and quality of services, positively impacting the experience of our clients, in this case the first implementation will be in the CCCR and later in our other operations,” stressed Juliana López, President of GrupoHeroica.

With AsVi, collaborators can interact via text using the company’s internal communication platforms and personalized applications, which makes its use even easier, taking into account two important functions:

Increased Quality

That is, functions related to the Quality Management System. AsVi provides instant and real-time information about specific processes and procedures within the Convention Centers managed by GrupoHeroica. In addition, it can help collaborators solve problems or challenges related to quality management and provides quick access to instructions and documents related to this system….

Augmented gastronomy

Functions related to gastronomy. AsVi has been trained in the field of gastronomy, in line with the National Plan for Sustainable and Healthy Costa Rican Gastronomy (PNGSS), and has become familiar with the current structure of the convention center menus, with the fruits and vegetables of Costa Rica season. This translates into a valuable resource for collaborators, as they can use this platform to create menu proposals that perfectly align with PNGSS principles. This initiative not only promotes sustainability and health, but also offers customers exceptional and personalized culinary options.

«We are convinced that we are changing our industry by providing our clients with increased quality by offering our collaborators this valuable tool that will enhance their performance and improve the experience of our everyone at the Costa Rica Convention Center. Furthermore, its high adaptability allows it to be trained to fulfill a wide range of additional purposes in the near future,” said Álvaro Rojas, Manager of the Costa Rica Convention Center.

The National Plan for Sustainable and Healthy Costa Rican Gastronomy is an initiative that seeks to promote the use of local ingredients, encourage sustainable practices in the production and consumption of food, and promote a healthy and balanced diet in the country. The Costa Rica Convention Center has assumed a commitment to these principles and works actively to promote them among its collaborators and visitors.

“In the CCCR’s gastronomic offer, special importance has been given to the incorporation of local and sustainable ingredients. This has been achieved through various actions and practices, some of which include selection of local suppliers, seasonal menus, sustainable agriculture, use of seasonal products, promotion of sustainable fishing, waste reduction, among others,” concluded Álvaro Rojas, Manager of the Costa Rica Convention Center.

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What’s The Next Great Technological Breakthrough after AI? ⋆ The Costa Rica News



Artificial intelligence (AI) has been one of the most significant technological advancements of the 21st century. However, as innovative as AI is, its potential is still being explored and developed. Looking forward, there are multiple areas of technology that hold promising potential to be the next great advancement after AI.

Quantum computing

One such area is quantum computing. Regular computers use bits, which represent information as either a 0 or a 1. On the other hand, quantum computers use quantum bits, or qubits, which can exist in multiple states simultaneously, thanks to the principles of quantum physics. This means that quantum computers have the potential to perform complex calculations exponentially faster than traditional computers. With this capability, quantum computing could revolutionize many fields, such as optimization problems, cryptography, drug discovery, climate modeling, and more. The development of practical and scalable quantum computers may be the next major technological leap, as it has the potential to solve problems that are currently beyond the reach of modern technology.


Another area of significant advancement could be in the field of biotechnology, specifically in genetic engineering and personalized medicine. Recent breakthroughs in gene-editing technologies, such as CRISPR-Cas9, have opened up new possibilities for precise genetic modifications. This technology allows scientists to edit specific genes, potentially eliminating genetic diseases or enhancing natural abilities. Genetic engineering may also contribute to the development of personalized medicine, where treatments are tailored to an individual’s genetic makeup. This advancement could revolutionize healthcare by providing more effective treatments and preventive strategies, ultimately improving the overall quality of life for individuals.

The Internet of Things

Furthermore, the Internet of Things (IoT) has the potential to be the next great technological advance. The IoT refers to the network of interconnected physical devices, vehicles, appliances, and other objects embedded with sensors, software, and network connectivity. This network allows these devices to collect and exchange data, leading to enhanced automation, efficiency, and decision-making. As technology advances, more and more devices are becoming connected, creating a vast network of data and possibilities. The integration of IoT into various sectors, such as transportation, healthcare, agriculture, and manufacturing, has the potential to transform industries, improve productivity, and revolutionize our daily lives.


Additionally, nanotechnology is an area that holds great promise for future development. Nanotechnology focuses on manipulating matter at the atomic and molecular scale. By engineering materials and devices at this scale, scientists can create innovative solutions with enhanced properties and capabilities. Nanotechnology has already demonstrated numerous applications in areas such as medicine, electronics, energy, and environmental science. For example, researchers are exploring the use of nanotechnology to develop highly efficient solar cells, precisely targeted drug delivery systems, and ultra-strong materials that are lightweight. Continued advancements in nanotechnology could potentially lead to revolutionary breakthroughs in areas we have yet to imagine.

The next great technological advance after AI will likely emerge from the convergence of multiple disciplines, combining the power of these disparate fields. Collaboration across various scientific domains, such as AI, quantum computing, biotechnology, IoT, and nanotechnology, may create a synergistic effect, opening doors to unprecedented innovation and discoveries. As the world continues to evolve, these advancements will play a crucial role in shaping the future and transforming the way we live, work, communicate, and interact with our environment.

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Key Differences and Strategies ⋆ The Costa Rica News



In the business sector, there is intense rivalry and frequent market fluctuations. Therefore, to assist professionals in navigating the complexity of the sales sector, a thorough Sales Course is needed. Acknowledging the differences between Business-to-Business (B2B) and Business-to-Consumer (B2C) sales is an essential component of this kind of training. Knowing the main distinctions and practical approaches between these two paradigms is essential, regardless of your level of experience in sales, whether you’re an aspiring business owner, a seasoned sales professional, or just someone who wonders What is B2B Sales.

In this blog, we will explore the differences between B2B and B2C sales, emphasising their key differences and offering advice on how companies should adjust their strategies to succeed in each market.

Table of Contents

  • B2B Sales: Building Relationships for Success
  • Understanding B2B Sales
  • Strategies for B2B Success
  • B2C Sales: Convenience and Emotion
  • Understanding B2C Sales
  • Strategies for B2C Success
  • The Overlapping Strategies
  • Effective Communication
  • Value Proposition
  • Adaptability
  • Conclusion

B2B Sales: Building Relationships for Success

For B2B sales to succeed, connections are essential. Now let’s explore the tactics that turn B2B sales into an environment of trust, personalisation, and long-lasting relationships:

Understanding B2B Sales

In B2B sales, connections are crucial. Companies offer goods and services to other companies here. B2B sales processes usually include more decision-makers and longer sales cycles, making them more complicated. Usually, the main goal is to develop long-term relationships and trust. A proficient B2B salesperson must have a thorough understanding of their client’s requirements in order to tailor solutions to specifically address their problem areas.

Strategies for B2B Success

  • Deep Market Research: It’s critical in B2B sales to understand the industry, rivals, and particular difficulties your clients face. Thorough market research empowers sales representatives to provide customised solutions that appeal to prospective customers.
  • Relationship Nurturing: It takes time, but the work is worthwhile to establish trust. Maintaining long-term B2B partnerships requires attentive customer care, clear communication, and frequent follow-ups.
  • Customised Solutions: Every B2B customer is unique. A proficient salesperson must provide solutions that complement the objectives and difficulties of a customer. Trust and loyalty are built on this personalisation.
  • Educational Content: You may establish yourself as an expert in the field by offering insightful instructional information. Organising webinars, writing whitepapers, or providing educational blog entries may show off your knowledge and assist prospective customers in making wise judgments.
  • Scalable Solutions: B2B customers often seek solutions that are adaptable to their expanding company needs. Being able to grow and modify your products to satisfy their changing demands might be a powerful differentiator.

B2C Sales: Convenience and Emotion

Gaining the hearts and minds of individual customers is frequently the key to success in business-to-consumer sales. Here, we examine the critical roles that emotional appeal and convenience play in B2C sales:

Understanding B2C Sales

B2C sales, on the other hand, serve specific customers. Here, emotional appeals and impulsive purchases are often highlighted. Products and services are sold directly to consumers in the business-to-consumer (B2C) sector. In general, the sales process is transactional and shorter. It is essential to comprehend customer behaviour, preferences, and trends.

Strategies for B2C Success

  • Emotional Appeal: B2C customers base their purchases on their feelings. Having a strong personal connection with customers, using compelling storytelling, and having an effective brand may all have a significant impact on their choice to buy.
  • Convenience and Accessibility: Provide a simple and straightforward purchasing experience. Enhancing the entire customer experience may be achieved by providing a user-friendly website, responsive customer service, and different payment alternatives.
  • Leverage Data: To comprehend customer preferences and behaviour, use analytics and data. Product offers and marketing efforts may be customised using this information.
  • Content Marketing: In B2C sales, engaging content can be a very effective tool. Producing material for your blog, videos, and social media platforms that appeal to your target market may help you draw in new clients and strengthen brand loyalty.
  • Customer Feedback Integration: Proactively seek out and take into account customer input when making enhancements to your offerings. This demonstrates your appreciation for their feedback and your dedication to meeting their actual needs.

The Overlapping Strategies

Despite the differences between B2B and B2C sales, several tactics are similar and may be used in both:

Good Communication

Good communication is essential when interacting with both organisations and individual customers. In both situations, it’s critical to listen to customers, address their issues, and provide clear, concise information.

Value Proposition

In every sales situation, proving the worth of your item or service is crucial. The value proposition has to be obvious, whether it’s B2B (solving a company issue) or B2C (filling customer demands).


It’s critical to have the capacity to change with the market. Salespeople in both the B2B and B2C sectors must be aware of current market trends and flexible in their approach as needed.


Anyone hoping to succeed in the sales sector must comprehend the distinctions between B2B and B2C sales. Understanding these differences and putting the correct techniques into practice may make all the difference in attaining success, whether you’re looking to further your career in sales or are just getting started.


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