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Phishing Attacks and Deep fakes Increase With Their Use



Artificial Intelligence (AI) is no longer a topic of the future, it is part of the daily life of all Internet users who live with it by unlocking their devices with facial recognition, using browsers and online maps, or using voice assistants and/or or chatbots. However, experts warn that the efficiency of this tool can also be transferred to activities with malicious purposes.

According to Isabel Manjarrez, Security Researcher in Kaspersky’s Global Research and Analysis Team, among the purposes related to the use of AI are the collection of personal data, including recognition data (voice, face, fingerprints), generation of malicious code, evasion of security measures or DDoS attacks, such as the one that recently occurred with ChatGPT. However, there are other risks that stand out for their accelerated growth and high success rate, due to users’ lack of knowledge and the excess of information present online.

For example, there are personalized phishing attacks, with 42.8% of fraudulent messages aimed primarily at stealing financial data, according to the Threat Panorama for Latin America. It recorded 286 million attempted phishing attacks in the last year, which represents an alarming increase of 617% globally, compared to the previous year. Although this is not a recent risk, it is striking that its increase is due, among other factors, to the emergence of tools that use Artificial Intelligence to facilitate the creation of scams in an automated manner.

Another threat that has grown alongside AI is deepfakes. Kaspersky experts have warned about these contents where images and videos are altered to show information different from the original, for example, so that one person impersonates another. Likewise, the sale of this false material on the Darknet has been made known in order to facilitate financial fraud, business scams, political blackmail, revenge, harassment and pornography.

Now, researchers have also identified deepfakes of all kinds; with modified audio or voice, and other text, created using wording similar to that of a person known to the victim. Although the spread of this threat and its consequences can affect the reputation, privacy, as well as the finances of institutions and users, company figures reveal that the majority of Latin Americans do not know what a deepfake is (70%) and nor would they know how to recognize content of this type (67%). This makes people more susceptible to frauds and scams driven by this technique.

“For the better, Artificial Intelligence has become a valuable tool that complements human functions effectively. Its application, for example, facilitates simple activities from our daily lives, such as unlocking our mobile devices, to more complex actions, such as promoting digital literacy. To the bad, it has also facilitated the expansion of new and existing cyber threats, as their use becomes more widespread and more accessible,” commented Isabel Manjarrez. “Artificial Intelligence is already here and will continue to develop. Like any other technology, it can bring great possibilities as long as we use it safely and responsibly,” he added.

To avoid falling victim to AI-generated threats, experts recommend:

Stay informed about new technologies and their risks: Know AI, how it works and keep in mind that there are already threats associated with this tool.

Always use reliable sources of information: Remember that information illiteracy continues to be a crucial factor for the proliferation of cyber threats such as phishing and deepfakes.

Have good digital habits like “trust, but verify”: Be cautious and skeptical of emails, text or voice messages, calls, videos, or other multimedia content you see or receive, especially if they communicate strange or illogical information.

Use security solutions: Although protection against cyberattacks or scams generated by AI has only just begun to emerge, there are already tools, that protect against all types of threats, known and unknown.

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The First Foundation to Strengthen Cybersecurity and Digital Resilience in Costa Rica is Created ⋆ The Costa Rica News



The YOD Foundation, the first of its kind in Costa Rica, is pleased to announce its establishment with the main objective of strengthening cybersecurity and promoting digital resilience in the country and throughout the Spanish-speaking region.

After the cyber attacks suffered in 2022 in the country, the urgent need for a comprehensive response from civil society is recognized, supported by specialized organizations committed to the issue of cybersecurity and digital education.

The YOD Foundation positions itself as a strategic ally to accompany and advise individuals and organizations in the technological update process and the adoption of digital hygiene practices.

“At the YOD Foundation, we believe that digital security is not a luxury, it is a right. Our approach focuses on equipping each person with the skills and knowledge necessary to skillfully navigate the challenges that lurk in the digital world. We fervently believe in the power of preparedness and empathy to build a safer and more supportive digital world for all people,” said Paula Brenes of YOD.

Digital hygiene and technological update

In an increasingly digitalized world, cybersecurity becomes crucial to protect national assets and critical infrastructure. The Foundation will provide resources and experts dedicated to strengthening digital hygiene, thereby mitigating the risks associated with digital threats. Additionally, the Foundation is committed to promoting a culture of cybersecurity and digital resilience, educating the population about the importance of protecting themselves online.

The creation of the YOD Foundation has been a meticulous process that has met all legal requirements. With a diverse team of professionals from different disciplines, including IT, education, business administration, health, international relations, legal and audit, the Foundation is prepared to address cybersecurity challenges from multiple perspectives.

The YOD Foundation is committed to working in collaboration and cooperation with other organizations, companies and governments to effectively address cyber threats. Additionally, it supports research and development in the field of technology, cybersecurity and cyber resilience, seeking innovative solutions to protect digital infrastructure and data.

«At Texas Tech University – Costa Rica we are happy to join the board of the YOD Foundation, an organization dedicated to promoting cybersecurity in all its fields. With our commitment to academic excellence and research, we hope to actively collaborate in the creation of innovative initiatives and strategies that strengthen digital security. Together, we aspire to build a safer and more resilient future in the cyber field,” commented the University communication team.

Support is welcomed

For those interested in supporting the mission of the YOD Foundation, companies are invited to contact the entity through its website www.fundacionyod.orgLikewise, individuals are encouraged to complete the volunteer form available on the website , and schools, colleges, SMEs or interested organizations to communicate via email [email protected]

The YOD Foundation is committed to promoting cyber education and awareness, fostering collaboration and cooperation, supporting research and development, ensuring equitable access and supporting vulnerable communities, as well as encouraging the participation of women in technical leadership.

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Warns Researcher About Dangers of Artificial Intelligence ⋆ The Costa Rica News



Last year, several technology experts issued warnings about the potential risks associated with the rapid advancement of artificial intelligence (AI), urging a pause to allow for closer analysis and ensure safety in the development of this technology.

Among those raising their voices on this issue is Roman V. Yampolskiy, a renowned specialist in artificial intelligence security, who in the past was supported by Elon Musk, the prominent technology entrepreneur.

Yampolskiy, currently an associate professor of computer science at the University of Louisville, has expressed concern about the potential implications of uncontrolled AI advancement. Consider that these rapid advances could lead us towards dangerous scenarios and, therefore, deserve a deeper analysis.

Independent action against humans

In a recent interview with Daily Mail, Yampolskiy shared that he is working on a book exploring the risks associated with advanced AI. He warns that these technologies could evolve to the point of acting independently, even against human interests.

The expert emphasizes the importance of AI being modifiable, transparent and understandable to humans, as a measure to guarantee effective control over its development. However, it recognizes that there are no absolute guarantees that prevent AI from posing a threat to humanity.

The most important problem facing humanity

“It is not surprising that many consider this the most important problem facing humanity. The result could be either prosperity or extinction, and the fate of the universe is at stake,” warns Yampolskiy. These words reflect the urgency of responsibly addressing the advancement of AI, considering its possible long-term implications.

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Artificial Intelligence Changes the Game Strategy for Sports Brands ⋆ The Costa Rica News



In the fast-paced world of brand management and sports marketing, the constant search for new ways to connect with fans and maximize return on investment has led to the adoption of innovative technologies.

Among these, artificial intelligence (AI) stands out as a revolutionary tool that is redefining the way in which sports brands activate their sponsorships, plan their communication and marketing strategies.

The impact of AI in sport is very significant and is expected to be one of the most relevant innovations in the sports sponsorship activation strategy in the next five years.

AI to increase income

Both sponsoring brands and properties consider that AI will be essential to increase revenue and reduce costs.This is demonstrated by the latest Sports Sponsorship Barometer 2024 report, carried out by SPSG Consulting. This is a consulting firm specialized in sports, entertainment, and sponsorship.

This report indicates that sponsoring brands rate Artificial Intelligence (82%) as the main innovation that will influence sports sponsorship in the coming years, followedby Gamification and eSports (62%), as well as Big Data (46%). and augmented reality (31%).

For their part, properties place Artificial Intelligence (73%) as the second innovation that will influence sports sponsorship, but very closely behind Big Data (76%) considered the main innovation.

Then gamification and eSports appear with (37%), and further along augmented reality and Cashless (29%), leaving FansToken (17%) and Fantasy Sports (15%) practically forgotten, which at the time were Very strong.

AI value for sports brands

Artificial Intelligence offers significant and differential value for sports brands by allowing them to better understand their audience and offer more personalized and relevant experiences.

We can analyze this through some basic benefits:

Deep Consumer Understanding of AI can analyze large amounts of consumer data, from their purchasing preferences to their online behavior and social media activity.This gives brands a more complete and detailed view of who their fans are, what motivates them.

This is how they can engage them more effectively:

Content optimization: AI can help sports brands create and optimize relevant and engaging content for fans.By analyzing trends and past performance, AI algorithms can identify what type of content will best resonate with the audience and the best time to publish it.

Improves the spectator experience: AI can also improve the spectator experience during sporting events, providing real-time analysis, instant replays and additional content through applications and digital platforms.

Return on Investment (ROI) Optimization: AI can analyze data and optimize strategies, sports brands can maximize the return on their investment in sponsorship, marketing and communication strategies.

Personalization at scale: With AI, sports brands can personalize interactions with fans on an unprecedented scale. Using machine learning algorithms, they can deliver content, promotions and experiences tailored to each fan’s individual interests and behaviors.

Continuous Optimization: AI not only helps brands better understand their audience, but also allows them to continually optimize their sponsorship activation strategies based on real-time data.

Algorithms: AI algorithms can identify emerging patterns and trends, as well as make automatic adjustments to improve campaign performance and maximize return on investment.

Innovation and Differentiation: By adopting AI in their sponsorship activation approach, sports brands can stand out as innovative and future-oriented.The ability to offer unique and personalized experiences to fans not only increases attention and engagement, but also helps build a strong and differentiated brand reputation in an increasingly competitive market.

It’s a race for attention and reputation

In a world where attention is a scarce resource and competition for visibility is fierce, the ability to capture and maintain the attention of fans is critical to the success of any sports brand.

AI becomes an invaluable ally in this task by allowing brands to offer personalized and relevant experiences that influence their audience.By adapting to the individual preferences of fans and offering content and offers specific to them, sports brands can increase their relevance and emotional connection, which in turn helps them gain attention and build a strong reputation in the market.

Brands that manage to do this effectively will be in a privileged position to gain the trust, loyalty and fidelity of fans, as well as to stand out in an increasingly saturated and noisy media landscape.

It is imperative for sports brands to harness the power of AI to understand and engage with fans more effectively, build stronger connections, optimize their ROI, and differentiate themselves in an ever-evolving and changing marketplace.

Those who embrace this technology with forward-thinking, but with ethics and planning, will be better prepared to succeed in the changing landscape of sports marketing, communication and sponsorship.

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For those who have experienced shifts in consciousness and know that more peace, joy, and love awaits in a better living environment. A bold shared vision. A living community and hub for innovation. A sustainable ecosystem for living and working. A model for the new future.

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