The world’s largest hospitality brands are embracing inclusive pricing—along with luxurious perks like butler service, foreign language classes or a yacht.

Like flare jeans and flip phones, travel fads often boomerang back, but never in exactly the same way as before. All-inclusive resorts are currently enjoying an enormous surge in popularity–minus the mediocre buffets, bottom-shelf piña coladas and cheesy entertainment from decades past.

This new wave of all-inclusives is all about luxury, offering a raft of enticements from gourmet à la carte dining to personal butler service to high-end experiences unique to their locales. Notably, many of these properties are being launched by luxury hospitality brands entering the all-inclusive arena for the first time.

Chalk it up to a post-pandemic shift in the consumer mindset, driven by sky-high travel demand coupled with major decision fatigue. “People are really looking for no surprises when it comes to what’s included,” says Brian King, president of Marriott International’s Caribbean and Latin America region. “They want to just go and discover, enjoy and they really want to pay once and be done.” While all-inclusive is not a new segment, he continues, “I think the trends have changed pretty dramatically.”

Read the full story on Forbes: https://www.forbes.com/sites/suzannerowankelleher/2023/04/14/marriott-hyatt-all-inclusive-resorts/?sh=7b92a1e716d2

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